We work closely with our clients as a trusted partner to help them reach their individual communications objectives. Our approach is based on clear strategy, creative thinking and true collaboration. We develop tailored concepts that align precisely with our clients’ goals, markets and target audiences, working together with all relevant stakeholders.At the heart of our approach is dialogue.

We see ourselves as an extension of our clients’ teams, working side by side with them. We translate complex topics into clear, compelling messages that create an impact.

From strategic consulting and media relations to social media, digital communications, influencer relations, marketing support, executive communications, coaching and events, HBI combines expertise and industry know-how with a passion for meaningful communication. By working closely with clients, the media, stakeholders and international partners, we deliver sustainable communication solutions that increase reach, strengthen reputation and foster trust at local, national and international levels.

For every project, we ensure that communication is creative, effective and measurable. That’s why, from the start, we work with our clients to define clear goals, KPIs and success metrics, such as reach, media impact, website traffic, lead quality and brand perception. Based on these targets, we develop communication strategies that directly support these measurable outcomes.

We continuously review results through ongoing monitoring, in-depth media analysis (e.g. share of voice) and transparent reporting. This makes it clear which activities are driving impact and where optimisation is needed.

Our team interprets data within the wider context of the overall communications and business strategy, working closely with the client throughout. The result is a performance-driven approach that ensures every message is heard and supports brand strength, marketing success and sales outcomes.

Yes. As part of the Worldcom PR Group – one of the world’s largest global agency networks – HBI supports a wide range of international campaigns. We actively integrate local market conditions, cultural nuances and media landscapes into our planning to ensure communication is relevant and effective across regions.

At HBI, we develop strategies that are global in mindset and precise in local execution. Our work ranges from Europe-wide product launches to fully international communications programmes. By working closely with experienced partner agencies worldwide, we enable our clients to benefit from global reach, strong local expertise and a central point of contact. This ensures efficient processes, consistent quality and aligned communication wherever brands operate today or want to expand next.

Absolutely. HBI regularly works with partner agencies around the world and can take on the role of international lead agency. We coordinate cross-market campaigns, develop consistent, overarching strategies, and ensure that messaging remains globally aligned yet locally relevant.

Drawing on our many years of experience in international communications, we understand how crucial cultural differences, market specifics and media environments are for global success. We turn global objectives into strong regional success stories, tailoring them to each target market.

As the central interface between international client teams and local partners, we ensure efficient workflows, clear coordination and consistent quality standards. We support our clients throughout the process, from strategic planning to execution and performance evaluation.

The result: integrated, scalable campaigns that work globally while delivering impact locally – supported by a partnership approach built on trust and equal footing.

With over 40 years’ experience of supporting national and international companies, HBI is well positioned for projects of any size and complexity. We have particular expertise in technology-driven industries, including IT, industrial manufacturing, mobility and energy, healthcare and services, electronics, telecommunications, agricultural technology, and consumer electronics. The range is broad – and our industry knowledge runs deep.

Our team understands the markets, audiences and challenges in these sectors. Our expertise spans both complex B2B structures and emotionally driven consumer campaigns.

This combination allows us to work quickly, efficiently and with a clear focus on results.

Thanks to our long-standing experience, we can also adapt rapidly to new topics and develop communication strategies that translate complex, technical or highly specialised content into clear, relevant messaging tailored to the right audiences. We always keep an eye on trends, market cycles and the evolving media and communications landscape.

Whether start-up, mid-sized business or global corporation: HBI brings together expertise, networks and a strong sense for emerging developments – creating communications that build long-term connections between brands, markets and media.

We deliver communications in a clear and transparent way that is always aligned with defined objectives. At the beginning of each project, we agree relevant KPIs with the client, such as reach, tone of voice, emotional impact, social engagement, lead quality and reputation indicators. We then track performance using modern AI-supported monitoring tools, such as the HBI Business Intelligence Platform, combined with regular performance reviews.

The results are consolidated into clear reports that demonstrate how communications contribute to brand awareness, visibility and business outcomes. We never look at data in isolation, but always in the context of the broader strategyThis makes success visible, highlights opportunities for improvement, and enables the continuous optimisation of measures and messaging.

The timeline depends on the scope and objectives of the project. However, at HBI, we always work efficiently and in a solution-oriented manner. Following an initial briefing, we analyse the requirements, develop a solid strategy, and define a realistic timeline in collaboration with the client. Thanks to our established processes, experienced consultant teams and clear coordination, many campaigns can be launched within just a few weeks.

For time-sensitive topics, product launches or event communications, an even faster start is often possible. Close collaboration, transparent communication and a high degree of flexibility ensure that content is delivered precisely to the right audiences on time. In short, we combine strategic planning with operational speed to deliver effective, deadline-driven campaigns.

Yes – we support clients with strategically important communication projects, from planning to successful execution including market launches. Together, we develop tailored launch strategies that consider target audiences, markets and the competitive landscape. Our services include media relations, social media campaigns, influencer relations, events, content marketing and digital marketing.

Our goal is to create visibility and position topics and offerings in a clear, relevant and compelling way. With creative concepts, strong messaging and strategic focus, we guide the entire communications process. By working closely with internal sales and marketing teams, we ensure that timing, tone and channels work together seamlessly.

The result is a launch campaign that generates attention, strengthens the brand and supports long-term market success.

Crisis communications and reputation management are part of our DNA. We help companies to identify risks early on, develop clear communication guidelines, and create robust crisis plans that enable fast, coordinated responses. In a crisis situation, we provide close support to our clients, shaping core messages, managing media communications, and ensuring transparency and credibility.

Our focus is always on protecting reputation. We help maintain trust, resolve misunderstandings and stabilise or rebuild public perception in a targeted way. With our extensive experience of sensitive industries and complex communication environments, we can act with confidence, discretion and a strong focus on solutions.

Beyond crisis response, we support the long-term development of a positive reputation by facilitating continuous, authentic communication that strengthens credibility and reinforces trust in the brand.

Thought leadership is a core pillar of our strategic communications work. We support companies in developing their expertise in complex future topics, taking ownership of relevant trends early on and strengthening their market position over time. We always start with a solid analysis of the existing landscape: identifying key discourse areas, defining clear messages and developing a consistent narrative that showcases a company’s expertise, perspective and future vision.

We then translate this profile into impactful communication activities, ranging from analytically grounded expert articles and studies to executive statements, targeted media placements, social media formats and appearances at relevant industry events. The most important thing is to have a well-orchestrated strategy across channels to create recognition, advance key topics and reinforce expertise consistently.

This is how we establish our clients as authoritative voices in tomorrow’s technological fields — credible, distinctive and strategically grounded.