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About HBI

In an increasingly competitive environment, your communications must keep pace. You need a team that knows and can handle the challenges in the modern communications landscape. Content is becoming increasingly important and companies need to position themselves in time to establish their expert status.

HBI helps you with this. For over 40 years, we have been successful in the market and are specialized in the development and implementation of communication concepts – from classic communication to online marketing. We have the contacts, know the market and implement customized solutions for you. With our experience in traditional PR, social media, online marketing and seminars, we offer all the tools you need to get your message to your target audience. Whether you’re an industry leader or a start-up, an international corporation or a medium-sized company: We’ll find the right way to increase your exposure to media and customers, establish yourself as a thought leader, and prevail over your competitors.


Communication is our passion

Besides supporting already well-known brands, we set ourselves the special task of introducing upcoming companies with innovative products or services to the German-speaking markets and firmly establishing them. Over the course of time, many start-ups have become established brands, and we are particularly pleased to be able to promote and accompany this path from the very beginning with professional press and public relations work.

We support clients from the entire technology sector, business-to-business, consumer electronics as well as industrial IT. For example, companies from the consulting, hospitality, healthcare, engineering and logistics & transportation sectors rely on our services.

You can find a complete overview of our customers here.


HBI – What we stand for

HBI is a responsible partner for companies and the media – as a link between our clients and the public. This includes continuous strategic consulting as well as first-class connections and contacts to media, opinion makers, associations and organizers as well as other opinion-forming groups.

Not standing in between, but bringing together: That is our maxim.


Diversity brings new perspectives

Our team currently consists of more than 20 PR professionals; we attach particular importance to a rich international experience. We leverage the international perspective and intercultural competence of our consultants to the advantage of our global clients. Our balanced team structure enables us to tackle a wide range of communications tasks quickly, competently and proactively.

You can read what our PR consultants write about on our blog.


Networked worldwide with strong partners

Different countries, different customs – this also applies to media relations. International communication therefore requires international partners. As a member of the world’s largest network of owner-managed PR agencies, the Worldcom Public Relations Group, HBI works with more than 100 partner offices in over 90 cities on 6 continents. This is how we get your message to the right target group in every market worldwide.

Keep up with HBI communication trends and HBI news.