Share of voice: How can you measure the success of your marketing activities?

Share of voice might not be familiar to everybody. However, it is a good method for measuring the results of marketing efforts. The possibility to...

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Communication controlling – 5 criteria for smart KPIs

Controlling? At first, this sounds very mathematical. Often this term is associated rather with accounting than with PR. Nevertheless, also in our sector figures play...

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Kick-off meetings with new agency clients – 4 steps for a successful onboarding

After winning a new customer with a successful pitch, it is important to start with the PR work right away in order to deliver first...

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