HBI manages the PR for Netgear B2B and B2C products in Germany as well as in Austria. It supports Netgear organizing press events and helps communicating new product launches, like Arlo, Orbi and ProSAFE. Furthermore, HBI takes care of the Netgear test product program. For that, HBI pitches Netgear products to relevant publications, bloggers and Netgear ambassadors and supervises the testers. HBI also writes and places professional articles and case studies of Netgear in relevant media and supports the social media channels of the company.