Since 1936 Morphy Richards, inventor of the steam iron and the automatic toaster, has been known for combining pioneering technology with innovative design. This ambition asks for an equally innovative PR campaign. Within the last two years, HBI supported the German relaunch of Morphy Richards, which celebrates its 80th birthday this year. With numerous Facebook campaigns, media and blogger cooperations, HBI was able to increase brand awareness amongst trade publications as well as end customers. Of course, HBI also supported Morphy Richards’ activities at IFA, where it presented its newest technical innovations.