Boston Scientific
S-ICD Campaign
First Report · April 2026 – October 2026
The Year at-a-Glance
Print Circulation
(Average number of copies of a publication that are printed and distributed per issue.)
411,396
+162,300 planned
Radio Daily Reach
(The total number of unique listeners to a audio advertisement.)
5.18M
⤤ Above Average
Radio Media Value
(Reported advertising equivalent value generated by the nationwide radio campaign.)
€60,126
11.6× vs. campaign cost
Digital Contacts
(How many times a digital content item is displayed on a user’s screen.)
92,260
⤤ Above Average
Newsletter Recipients
(Individuals who have signed up to receive an email newsletter.)
15,639
⤤ Significantly Above Average
Activities at-a-Glance
Print Placements
10
(+3 in planning)
Radio Spots
2
(+1 in planning)
Digital Media Activities
4
Coverage Highlights
BSCI - PRINT
13 pieces
Ärzte Zeitung – S-ICD
S-ICD: General Overview Full-page print advertorial focusing on S-ICD. The placement targets physicians working in hospitals and medical…
Management & Krankenhaus – S-ICD
S-ICD: General Overview Half-page print advertorial focusing on S-ICD. The publication reaches hospital executives, senior management and healthcare…
Ärzte Zeitung - NXT Catheters
NXT Catheters: Product Print product announcement focusing on NXT catheters. The placement targets physicians in hospitals and medical…
Aktuelle Kardiologie – S-ICD
S-ICD: General Overview Half-page print advertorial focusing on S-ICD. The placement is directed at a highly specialized audience…
BSCI - ONLINE
4 pieces
Management & Krankenhaus – Online Advertorial
S-ICD: Online Top Feature Advertorial 14-day online Top Feature advertorial supporting the related print placement in Management &…
Management & Krankenhaus – Newsletter Feature
Newsletter feature supporting the related print advertorial in Management & Krankenhaus. The content is aligned with the accompanying…
Management & Krankenhaus – Online Banner
Online banner placement in Management & Krankenhaus, featuring a 970 × 250 pixel advertising format. The campaign was…
Management & Krankenhaus – LinkedIn Post
LinkedIn social media post associated with the Management & Krankenhaus advertorial. The post links to the S-ICD article…
BSCI - AUDIO
3 pieces
Radio Spot #1 – S-ICD
S-ICD: Nationwide Radio Campaign Nationwide radio campaign focusing on S-ICD, with 64 broadcasts across Germany. Reported audience figures…
Radio Spot #2 – Dr. Schiedat
Radio Campaign: Dr. Schiedat Radio campaign booked under the topic of Dr. Schiedat, consisting of three radio spots…
Radio Spot #3 – Katharina Bauer
Radio Campaign: Katharina Bauer Radio campaign booked under the topic of Katharina Bauer, consisting of three radio spots…
Your HBI Team
Senior-led. Strategically driven. Built for measurable impact.
BSCI@hbi.de
Corinna Voss
Managing Director · Partner
Agency Lead and Team Lead
Florian Stimmer
Account Manager
Campaign and Content Creation Lead
Meltem Catalcam
Account Manager
Research and additional content sourcing
Samuel Hirschmann
Account Executive
Reporting and administration
Let’s Talk
Questions about the campaign or its results?
HBI Communication
Hermann-Weinhauser-Str. 73
81673 München