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UBTECH ROBOTICS CORP was founded in 2012 in Shenzhen, China as an inter­national hightech enterprise for the manufacturing and development of humanoid robots for private and commercial use. The company‘s goal is to develop groundbreaking artificial intelligence and build a robot ecosystem that integrates hardware, software, and service. For their market launch in Germany, UBTECH ROBOTICS rely on the proven consumer expertise of HBI. HBI communicated the launch of the two toy robots Alpha1 and Jimu Robot with an integrated crossmedia campaign accompanied by a targeted productseeding program with top consumer, lifestyle and daily press, blog-gers and influencers.

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