For the IT Service Management (ITSM) global market leader ServiceNow HBI created an integrated communication approach to strengthen the brand and product awareness in the region. Creating the possibility, in the context of press tours and interviews, to introduce both the product and the benefits of ServiceNow, brought initial success within a short time period.
“Put simply, HBI are true partners, not just a great agency. They operate as a true extension of my communications team, acting and thinking like internal stakeholders. First and foremost, they deliver solid press coverage through great media contacts and understanding of the local issues, however I would expect this of any agency. Where they go beyond, is the executive management and consultancy. They will advise, support and help shape programmes on the ground and work directly to ensure local management is always aware of the success and progress they deliver. The biggest thing for me is when working directly with them you feel like you are their only client and that is testament to the team, the results and the confidence they have been able to create quickly with Servicenow.” Samuel Hall, Director, Corporate Communications EMEA at ServiceNow.