Since July 2016 HBI is supervising the press and public relations in Germany and Switzerland for Criteo, the performance marketing technology company. The activities for Criteo include the entire field of classical press relations. In a short time HBI achieved to place Criteo in top target media for performance marketing, e-Commerce and in vertical publications. Criteo, one of the most prominent European success stories of the digital market is working together with HBI to strengthen the market position of Criteo in the German and Swiss market. An important milestone for the existing cooperation was dmexco 2016, the largest exhibition for digital marketing. HBI is looking forward to the further cooperation in the exciting and dynamic performance marketing industry.