S-ICD Communication Campaign
First Report · April to July 2026
Performance at a Glance
142,240
Print Circulation
6,168
Online Impressions
15,639
Newsletter Recipients
1.39 M
Radio Reach
€60,125.56
Advertising Value Equivalent
Campaign Highlights
Strong Print Visibility
Four print placements generated a combined circulation of 142,240 across leading healthcare and cardiology media.
Digital Perfomance
The Management & Krankenhaus online feature generated 6,168 impressions, 159 page views and a 2.58% CTR – performing above the average rate.
1.39 Million Radio Reach
The first 90-second radio spot was broadcast 64 times in July, achieving 1.388 million listeners per average hour and an AVE of €60,125.56.
Campaign Approach
Objectives
– Create ongoing awarness for S-ICD as an alternative to transvenous ICD
– Educate a broader community about the clinical conditions for which S-ICD is the better solution
– Bring S-ICD back onto practitioners’ agenda and raise awareness among hospital decision-makers about its benefits
– Inform about innovations and clinical studies
Activation Whre it Counts
Three Value Drivers:
Measurable Results
Focus on media outlets with measurable high impact on pre-defined target groups.
Key Stakeholders
Include KOLs and patient voices to add credibility.
Visibility
Maintain continuous presence with target-specific content.
Campaign Activities & Results
Print Advertorials
Management & Krankenhaus
Target audience
Decision makers in hospitals and healthcare institutions, purchasing departments
Format
Top feature article · ½ page
Timing
May 2026 · Issue 5
Circulation
33,000 monthly
Ärzte Zeitung – S-ICD
Target audience
Practitioners · leading outlet in Germany
Format
Advertorial · full page
Timing
30 April 2026 · Issue 8
Circulation
52,700
Ärzte Zeitung – SSPC Catheter
Target audience
Practitioners · leading outlet in Germany
Format
Feature product news
Timing
May 2026 · Issue 10
Circulation
52,700
Aktuelle Kardiologie
Target audience
Cardiologists in hospitals and private practice
Format
Advertorial · ½ page
Timing
June 2026 · Issue 15
Circulation
3,840
Online Advertorial
Management & Krankenhaus
Target audience
Decision makers in hospitals and healthcare institutions, purchasing departments
Format
Top online feature article
Runtime
2 weeks · May 2026
Results
6,168 impressions
159 page views
2.58% CTR
Newsletter & Digital Activation
Management & Krankenhaus Online Package
Target audience
Decision makers in hospitals and healthcare institutions, purchasing departments
Newsletter:
15,639 recipients
1,934 openings
3.62% CTR
Billboard Banner:
64,092 impressions
79 clicks
Radio Activation
First Edition of Radio Spot Series – D2P
Format
90-second interview
Featuring
Dr. Victoria Johnson · Universitätsmedizin Frankfurt/Main
Runtime
July 2026
Broadcasts
64 times in one month
Reach
1.388 million listeners per average hour
Advertising Value Equivalent
€60,125.56
Performance
38% above average for medical-focus content
Selected broadcast stations
Radio Saalewell · Radio Osnabrück · Antenne NRW · Radio Frankfurt/Main · Antenne HH · Radio Potsdam · Antenne Trier · Antenne Pfalz · Top FM ·
Information Service
PRAETORIAN DFT Study Update
Ongoing outreach with information updates on clinical studies and solutions.
Target groups
Decision makers in hospitals and healthcare institutions
Purchasing departments
Practitioners
Cardiologists in hospitals and private practice
SSPC Catheter Product Update
Ongoing outreach with information updates on new products and solutions.
Target groups
Decision makers in hospitals and healthcare institutions
Purchasing departments
Practitioners
Cardiologists in hospitals and private practice
Planned Activities
September to December 2026
Your HBI Team
Senior-led. Strategically driven. Built for measurable impact.
BSCI@hbi.de
Corinna Voss
Managing Director · Partner
Agency Lead and Team Lead
Florian Stimmer
Account Manager
Campaign and Content Creation Lead
Meltem Catalcam
Account Manager
Research and additional content sourcing
Samuel Hirschmann
Account Executive
Reporting and administration
Let’s Talk
Questions about the campaign or its results?
HBI Communication
Hermann-Weinhauser-Str. 73
81673 München