Shop assistants in everyone’s mobiles: How chatbots are improving e-commerce

Chatbots are turning e-commerce upside down. Why would customers make the effort to laboriously set product filters on their favorite shop’s website when they can...

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Instagram Target Group Youth

Convincing young people on Instagram of brand messages

Instagram is on its way to becoming the largest global social media platform. The young generation is mainly responsible for the strong increase in users,...

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Data-driven PR blog

Data-driven PR for companies

This year, the Worldcom PR Group, a global network of PR agencies that HBI is a partner of, presents the Confidence Index 2019. Among other...

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