From prototype to series production
How Protolabs established its pioneering role in 3D printing
3D printing · additive manufacturing · prototypes
Tasks
- Increase brand awareness in the DACH region
- Establish local thought leadership in the DACH market
Market
- Digital manufacturing industry: Protolabs operates in the digital manufacturing industry, focusing on 3D printing, CNC machining, injection moulding and sheet metal fabrication for prototypes and small series.
- Over 20 years in the market: The company is well established, has been in the market for over 20 years and has offices worldwide.
- Technology leader: Protolabs is considered a technology leader in rapid, automated contract manufacturing.
Implementation
- Interviews with high-ranking media representatives to strengthen personal relationships
- Positioning through thought leadership content, for example through targeted statements and placement of specialist articles
- Ongoing communication through regular press releases for defined target groups
- Creation and distribution of locally produced case studies
- Thought leadership campaigns on LinkedIn
Conclusion
With strategic PR, 3D printing knows no boundaries – as proven by Protolabs’ long-standing, successful positioning in the DACH region thanks to HBI.
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