EU Climate Pact: Visible. Versatile. Effective.

Task

• Communication strategy for Germany: We are responsible for the EU Climate Pact’s communication strategy in Germany. Our goal is to present the activities of the Climate Pact ambassadors effectively in the media, highlighting their contributions to climate protection.
• Individual initiatives and target groups: Each ambassador represents their own initiative, focusing on a specific theme, location and target group. This makes the campaign particularly versatile and unique from a communication perspective.

Market

• European climate protection initiative: The EU Climate Pact is a European Union initiative that aims to promote, network and support civil society organizations and individuals committed to climate protection.
• Germany in a European context: Our main responsibility lies in communicating within Germany. At the same time, the campaign is Europe-wide and therefore requires close coordination with PR agencies, institutions and partners throughout Europe.

Implementation

• Customized strategies: HBI has developed customized strategies for each ambassador, considering their target groups, potential reach and overall impact.
• Top-tier media results: This has led to outstanding results in top-tier media across a wide range of topics, including the climate impact of the Adele residence, industrial leadership for a sustainable future, and cycling tours for Alpine conservation.
• More than 15 ambassadors supported: More than 15 different Climate Pact ambassadors have been supported through these measures.