The software company Boomi quickly connects interfaces within the digital ecosystem with its cloud-based platform. Boomi’s integration platform as a service concept is well-known amongst more than 17,000 users worldwide and highly appreciated for its speed, user-friendliness and a minimal total cost of ownership. As a pioneer in using smart data, Boomi’s goal is to enable their customers and partners to integrate data quickly and easily from multiple sources and feed it to their applications. Applications, processes, and expertise are integrated in a meaningful way. For more information, visit www.boomi.com.
In our cooperation with Boomi, we ensure the company’s successful representation in the DACH- market, which extends beyond the limits of the IT industry. As a result, Boomi has also become a well-known expert in the industries of banking, insurance, automotive and public sectors. We achieve this and maintain that status through extensive lead generation campaigns including the send-out of newsletters and press releases, digital advertising, podcasts and the creation and publication of strategically important specialist articles. In the banking and insurance sectors in particular, we have placed relevant content from Boomi in top tier trade and business publications as well as in wide-ranging daily media.
Through a multichannel strategy, we conduct proactive media pitches and manage the corporate social media presence in order to increase the overall brand awareness of the company.
As part of our Digital Executive Program, we also manage the social media presences of individual Boomi executives and establish them as thought leaders in the industry. This approach generates synergy effects that further increase Boomi’s brand awareness and strengthen its positioning.
The collaboration between Boomi and HBI began in 2019 and the results we have since achieved speak for themselves. An internal study has shown that the share of voice for the German-speaking market equals higher than the ones in the international markets, which resemble a big part of their business field as well. In the future, we will continue to do everything we can to further strengthen Boomi’s presence in the German-speaking market.