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#InsideHBI – Welcome Meltem



Catalcam, Meltem



I studied International Business and Management at the FH Kufstein Tirol. I was able to spend two semesters abroad at the Sungkyunkwan University in South Korea. I successfully completed my studies in the summer of 2022 and was then able to start at HBI.


Work experience:

During my studies, I completed industry-specific internships and was able to gain experience in the area of customer relations at Peek & Cloppenburg.


What surprises us most about your resume?

I think being born and raised in Istanbul was one of the surprising facts, as well as my year abroad in South Korea.


What do you expect in your first few months at HBI?

The first few months at HBI will definitely be exciting for me, as the working world is very new to me. I expect to be able to use the knowledge I have acquired so far and expand it through new practical experiences, so that I can continuously develop and optimize my skills and expand them through new practical experiences, so that I can continuously develop and optimize my skills.


How do you envision PR work?

I think you should definitely enjoy writing if you want to do this job, but a natural inclination towards communication is also helpful. It’s about presenting the image of companies to the public. PR is a part of marketing, but at the same time it is worth much more than simply advertising. Rather, the thoughts, feelings and stories speak here.


Preferred Munich activity?

It’s not a Munich activity, but I like just wandering the streets here and admiring the city. Since I am not from Munich, the city is very new to me and many things are very interesting.


What fascinates you most about the technology industry?

The technology industry is so big and in need of development. There is something new every day, and technology is our future. It’s definitely very exciting to be involved in it.


Are you from Munich? Are you a local or moved here? 😉

I come from a small town called Kolbermoor and have not been to Munich that often.


Most popular social media platform?

My favorite way to stay in touch with my friends from other countries is to use Instagram and Twitter.


Do you prefer being in the city or in the countryside?

During my time in South Korea, I realized that I’m more of a city person. I can feel the sense of freedom mostly in the city and I like to get lost among the many people.


What did you want to be when you were a child?

When I was a child, I really wanted to become a teacher. Over time, I developed an interest in economics, and marketing in particular appealed to me.


How do you find out about news – print or online?

I catch up on news online as I find it more convenient and time saving.

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