nLighten: Positioning digital infrastructure and edge data centers
Telecommunications · Network solutions
Task
- Position an innovative platform: Position nLighten as an innovative platform for digital infrastructure and edge data centers.
- Communicate sustainable data solutions: Highlight the importance of sustainable and high-performance data solutions for companies and private users.
- Increase brand awareness: Strengthen nLighten’s media presence and brand awareness in the DACH region and throughout Europe.
Market
- Digital infrastructure platform: nLighten is a digital infrastructure platform of I Squared Capital, a leading global infrastructure investor.
- Edge data centers across Europe: The company develops and operates innovative edge data centers at strategic locations in Europe, providing high-performance network access.
- Decentralized infrastructure: nLighten relies on decentralized edge data centers to minimize latency, accelerate data processing and reduce environmental impact.
Implementation
- Strategic communications partnership: HBI Communication has supported nLighten as a strategic communications partner since October 2022.
- Europe-wide communications: HBI carries out media and social media activities and coordinates communications across Europe.
- Central coordination in the DACH region: HBI is exclusively responsible for all PR measures in the region and acts as the central coordination point for country-specific PR teams across Europe.
- Press relations, social media and media training: This includes press releases, interviews, specialist articles and media training.
- Focus on LinkedIn: HBI successfully set up and managed nLighten’s company page.
Successful collaboration
– High-profile media coverage: HBI arranged numerous interviews published in outlets including Süddeutsche Zeitung, Golem.de and Connect Professional.
– More than 175 million in international media reach within one year.
– More than 2,800 LinkedIn followers gained through organic growth.
Quote
“nLighten is on a growth trajectory with its innovative edge data center platform. The partnership with HBI helps us to continuously increase our brand awareness – whether in the European press, at events or on LinkedIn. They are a true partner in the first years of our expansion as an edge data center company in Europe.”
Mariska van Beukering
Group Marketing Leader, nLighten
Conclusion
With strategically thought-out communication, innovative PR measures and targeted media relations, HBI will continue to support nLighten in consolidating its position as the leading edge data center platform in Europe.
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