Illumio: Establishing leadership in Zero Trust and Breach Containment in Germany
Cybersecurity · Zero Trust
Task
- Market entry without an established local presence: When Illumio entered the German market, the company had no local website or established brand presence.
- Increase visibility and awareness: HBI’s primary task was to position Illumio as a leading Zero Trust and breach containment company.
- Support localized content: In parallel, HBI supported the delivery of localized content across the region.
- Educate the market: As Zero Trust and breach containment were still viewed as niche technologies in Germany, the goal was to position them as essential pillars of every organization’s cybersecurity strategy.
Market
- Breach containment platform: Illumio offers the only security platform built for breach containment, protecting organizations from cyber disasters and enabling operational resilience without complexity.
- Protection against ransomware: Illumio stops ransomware and ensures the containment of security breaches.
- Established global provider: Its customer base includes around 20 of the Fortune 100 companies.
Implementation
- Thought leadership content: HBI regularly places and creates by-lined articles for leading Illumio EMEA speakers.
- Interviews and press events: Interviews with local Illumio spokespeople and press events at it-sa with international Illumio representatives strengthen visibility.
- Ongoing news flow: Press releases, comments and rapid responses provide additional media coverage.
Quote
“HBI is a great communications partner for us at Illumio, working hand-in-hand with us as we continue to evolve our messaging and positioning. The team is proactive, flexible, and always strives to deliver results that exceed our expectations.”
Ella Thompson
EMEA Corporate Communication Manager at Illumio
Conclusion
Through targeted and intensive media relations, Illumio has increased both aided and unaided awareness and positioned Zero Trust and breach containment as indispensable components of cybersecurity.
With a combination of thought leadership, continuous media relations and events outreach, HBI increased coverage volume by 24% year over year.
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