Coinbase: Thought leader in the German crypto market
FinTech · Cryptocurrency
Task
- Position Coinbase as a thought leader in the German crypto ecosystem.
- Establish the company as a trusted provider with the highest security standards.
- Increase brand awareness through targeted communications.
Market
- Global leader in cryptocurrency: Coinbase is a global leader in cryptocurrency trading and custody.
- Established market position: The company has tens of billions of US dollars in quarterly trading volume.
- Focus on compliance and innovation: Coinbase focuses on compliance, security and technological innovation in the crypto space.
Execution
- Creative storytelling and targeted pitching in business, daily and trade media in the B2C and B2B sectors.
- HBI Luminaries programme for German executives: social media content and speaker placements.
- Ongoing media coverage: 1,032 articles about Coinbase were published in high-reach daily and business media over the course of the relationship.
Testimonial
“HBI has significantly increased Coinbase’s brand awareness among retail and institutional customers and has been instrumental in growing our user base in Germany. We have also enjoyed a very good working relationship with the HBI team – all activities have been carried out creatively, quickly and accurately.”
Chris Grundy
EU Marketing Manager, Coinbase
Conclusion
HBI’s strategic PR work has helped to strengthen Coinbase’s role in the German market and significantly increase brand awareness.
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