As the world’s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions, Renesas Electronics realises “Big Ideas for Every Space“ in the automotive and industrial key markets. For many years now HBI is the pan-European agency of Renesas and responsible for the PR activities across Europe adapting them to the specific needs of the different countries. These cover writing and translation of media releases in four European languages, placement of bylined articles, statements and the coordination of interviews up to the organisation of international press round tables, press conferences and PR support at trade fairs. Regular media training for corporate spokespersons as well as strategic consulting on all PR related questions complete the HBI services.
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