With its supply chain services, CHEP helps move more goods to more people, in more places than any other organization on earth. CHEP is known for its comprehensive platform mix, including the award-winning quarter pallet, the most widely used display platform in German food retailing. The CHEP quarter pallet is a 100 percent carbon neutral product – awarded with the “Blue Angel” eco-label. As pioneers of the sharing economy, CHEP created one of the world’s most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. Around 10,000 customers in 31 European countries use CHEP’s supply chain solutions. In addition to strategic consulting, HBI supports CHEP in the conception and implementation of media campaigns, content creation, and the organization of interviews and press events in Germany, Austria, and Switzerland.
Both CHEP and HBI provide precise solutions for the current market requirements in dialogue with its customers. Issue jumps on current challenges in logistics, such as the continuing shortage of drivers, were used by HBI in a targeted manner to communicate CHEP services as an answer to industry problems. In addition to long-term thought leadership campaigns, and the writing and placement of best practices, HBI continues to promote CHEP as a leading supply chain solutions company. HBI’s services are well-rounded in terms of communicating the sustainability successes of CHEP and its parent company Brambles – including cases for various awards.
In the ongoing digitalization of the logistics and retail sector, CHEP is breaking new ground in cooperation with HBI. CHEP Smart Promotions uses proximity marketing to provide personalized communication with the consumer at the moment of the purchase decision, thus enhancing the in-store customer experience. This is made possible by a beacon that is integrated into the CHEP quarter pallet. That way, consumer goods manufacturers, retailers, and loyalty program providers can send push messages to the smartphones of shoppers who are close to promotions. With one-on-one interviews with top-tier media as well as articles in the marketing and retail press, HBI also ensures increased awareness for CHEP in this area. Furthermore, HBI’s extensive network of journalists contributes to this success.
Embedding of the following CHEP videos: