HBI has supported Carbon Black 2017 in specific campaigns. In addition to a press event in Munich in May, HBI was also responsible for it-sa support. HBI’s services included localization of the press invitation, pitching the Carbon Black solutions during follow-up, arranging appointments, preparation of a briefing book for the Carbon Black spokespeople, on-site support during the fair and a final debriefing. Despite the fight for journalists’ attention due to the increased number of exhibitors at it-sa and the newcomer status of Carbon Black in Germany, HBI was able to arrange a number of interviews with important key media (including LANline and IT business).
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