Predictive PR

Predictive PR: How Artificial Intelligence changes the PR Industry

In the marketing and communication industry, it is vital to react quickly to current issues. With crisis communication, if the news is bad, and with...

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Bitcoin – Hype or Hot?

Within just a few years, the digital currency Bitcoin has evolved from a marginal phenomenon to a worldwide heatedly debated topic. This is mainly due...

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Instagram Guide

Influencer vs. company page on Instagram

How do posts reach their followers? In Instagram's marketing world, there is an openly held relationship between influencers and companies. The purpose behind this: To...

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