Leadership Führungskraft Marketing

How Artificial Intelligence (AI) will change the role of leaders

Artificial intelligence is taking up more and more space in our everyday lives and is shaping them in the most diverse areas: autonomous driving, chatbots...

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Influencer Marketing - Who is Who

Four steps for working successfully with B2B influencers

Influencer marketing is becoming increasingly important for B2B brands. The concept of influencer marketing is already well known, especially in the B2C sector, where well-known...

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Marketing Advertisement

Performance Marketing – Advertising Development

"Turnover is the applause of the customers", Götz W. Werner once said. But those who want to sell their products must first draw attention to...

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