We are expanding our PR team with three new Account Executives and welcome them to HBI! Laura, Sebastian and Moritz have answered some questions for us so that we can get to know them a little better.

Portrait: Laura introduces herself

Name: Laura Kauffmann

Studies/education: B.A. English language and literature studies, M.A. Intercultural European Studies (trinational)

Professional experience: Allianz Germany AG, Corporate Communications (working student), culture and lifestyle journalism, theculturetrip.com (freelance Author)

What surprises us most about your resume?

I moved nine times and landed back in Munich again.

What do you expect in the first few months at HBI?

Interesting tasks and new challenges.

How do you see PR work?

Goal-oriented, varied, labor-intensive.

Which clients will you take care of in the future? / In which HBI team are you?

In a team with Christian and Simon. We look after clients such as Copernicus and Panasonic.

Which tasks would you like to take over as soon as possible?

Kitchen duties! (little joke)

What fascinates you most about the technology industry?

Constant innovation, inventiveness and great solutions to problems that are often not known to exist.

Are you a true born Munich local?

Yes, I’m a true child of Munich – but my parents aren’t.

Where will we meet you when you’re not in the office?

Eating at the movies, reading in the park, talking at the restaurant.

Which do you prefer – a city or rural environment?

I prefer the combination of both!

What was your dream job when you were a child?

“Tooth queen” – at least that’s what my parents said.

What is your preferred source of information – print or online?

Both

What is your favored lunch for work break?

Salad, noodles, cheese bread, wraps, potatoes, lasagna, vegetables, sushi, everything!

 

Portrait: Sebastian introduces himself

Name: Sebastian Wuttke

Studies/education: Political Science at LMU

Professional experience: Experience as a working student in Social Media und Recruiting

What surprises us most about your resume?

I was one of the last 100 doing civilian service in Bavaria.

What do you expect in the first few months at HBI?

Many new interesting tasks and projects.

How do you see PR work?

Close to the client, demanding, varied and creative.

Which clients will you take care of in the future? / In which HBI team are you?

I am on the team of Jasmin, Christine, Alexander and Melanie with clients like Imprivata, Protolabs, Rockwell Automation and Avast.

Which tasks would you like to take over as soon as possible?

Posting on social media, writing texts and press releases, contact with clients… Actually, the whole package!

What fascinates you most about the technology industry?

The power of innovation, which constantly produces new gadgets and little helpers, is surely exciting. However, the topics on data security, cybersecurity and the future of social media are almost more interesting to me.

Are you a true born Munich local?

I am from Giesing! (district of Munich)

Where will we meet you when you’re not in the office?

At rock concerts, with friends in the beer garden and at political discussion events.

Which do you prefer – city or a rural environment?

To relax, rather in nature, to experience something, rather in the city. It is practical to live on the outskirts of the city.

What was your dream job when you were a child?

I remember a lot of different things like becoming a pirate or an archaeologist.

What is your preferred source of information – print or online?

Definitely both. Online to stay up to date and print to get the necessary background information.

What is your favored lunch for work break?

The classical packaged salad from Penny.

 

Portrait: Moritz introduces himself

Name: Moritz Freiberger

Studies/education: Technology journalism/PR at TH-Nuremberg

Professional experience: Project manager in solar power plant construction, working student for PR-/Marketing

What surprises us most about your resume?

31 years old, 2 children, married for almost 10 years

What do you expect in the first few months at HBI?

PR practice driving lessons after a successful theoretical test

How do you see PR work?

As a link in the chain to achieve what the client wants

Which clients will you take care of in the future? / In which HBI team are you?

CV-SS-MF

Which tasks would you like to take over as soon as possible?

Pitches

What fascinates you most about the technology industry?

The speed at which things evolve

Are you a true born Munich local?

Not at all, I am from the beautiful city of Nuremberg!

Where will we meet you when you’re not in the office?

In the train or in the Veilhof in Nuremberg

Which do you prefer – city or a rural environment?

Actually, the rural part, but I´m pretty much alone with this kind of view ^^

What was your dream job when you were a child?

Pilot

What is your preferred source of information – print or online?

Online (print when I have enough time for it)

What is your favored lunch for work break?

Olives of any kind

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