Four years of successful cooperation

Imprivata specializes in IT security solutions for healthcare organizations worldwide to manage highly sensitive patient data securely and easily. Especially with Imprivata OneSign, the company has positioned itself as market leader. Through the cooperation with the Munich PR agency HBI, Imprivata is successfully implementing the communication measures in the German-speaking market for the fourth year in a row.

With Imprivata’s authentication solutions, employees in healthcare facilities can access applications faster and more securely. In the everyday working life, this saves 45 minutes per shift, which benefits patient care. In addition, the strict data protection regulations are met without complicating the daily work of doctors and nursing staff.

Technology and healthcare – expertise and communication mix lead to success

Imprivata and HBI have been working together since 2016. One focus of the joint cooperation is the annual DMEA trade fair (formerly conhIT), which serves as the basis for media planning for the rest of the year. The aim of the trade fair presentation is to draw attention to Imprivata’s solutions and to give company experts the opportunity to talk about the benefits of the solutions during interviews. One of the highlights this year will be the presentation of the M&K Award: Imprivata will receive the award in the field of IT & Communication (2nd place).

With its focus on technology and long-standing contacts in IT and healthcare media, HBI is the ideal partner to increase awareness of Imprivata’s solutions in the DACH market. With in-depth technical articles, targeted expert comments and informative press releases, the company communicates the current topics of the market from the viewpoint of the company and its market experience.

Successful cooperation – for the fourth year in a row

Mark Erwich, VP Marketing at Imprivata, about the collaboration:
“HBI is a competent and professional partner with whom we have been working successfully for several years. With our HBI team we get the results we want. We are looking forward to another exciting trade fair and interesting discussions at DMEA 2019”.

“We are delighted to be working with Imprivata for the fourth consecutive year,” says Jasmin Rast, Account Director at HBI. “Our highlight every year is the DMEA (formerly conhIT), which is very important for Imprivata and where we see many familiar faces again, but also establish new contacts. We will have excellent on-site press meetings and, thanks to Imprivata’s expert knowledge, we can provide in-depth articles for trade fair visitors and industry experts.”

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