The potential of podcasts for advertisers

More and more people are listening to podcasts to receive information about current events. A study by Statista on behalf of nextMedia.Hamburg shows that every...

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Augmented Reality Shopping

Augmented Reality – how retailers can use the new technology

Which possibilities do Augmented Reality offer retailers? In an earlier article, we have already presented how the new technology enables multisensory experience in online trading....

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Once upon a time there was an article that wanted to explain why storytelling is the perfect B2B marketing tool

“All I know is logic,” says Commanding Officer Mr. Spock of Star Trek Enterprise. What Mr. Spock says about himself might be true for Vulcans...

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