Alibaba und Freshippo: Chinas Vorreiter bei der Revolution des Handels

New Retail: a wonderful, new shopping world experience

Alibaba and Freshippo: China's pioneers of the retail revolution The Chinese market is already successfully demonstrating the direction that trade in Europe will take in...

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New Retail - From Omni-Channel to Ulti-Channel

New Retail: from Omni-Channel to Uni-Channel

New Retail concept puts consumer wishes and needs at the top Online or offline: These should not be the only options for consumers. China, the...

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Brand Safety HBI

Brand Safety – fundamental for the marketing of digital companies

Due to the ongoing digitalization, companies are increasingly adapting their services to the needs of online shoppers. Digital advertising measures are also being used more...

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