How do small companies manage to double their brand awareness in no time at all? How can you as a company communicate your messages in a way that it reflects your ideal conception? Or how do you as a provider manage the balancing act between marketing and credibility? The magic word here is Public Relations. Public relations is a broad term that fosters about the communication to external persons. With PR activities stories of products and companies can be told in a fascinating and thrilling way and carried directly to relevant decision makers.
Public relations pursues the following goals:
- Increase your companies brand awareness
- Communicate your desired message tot he public
- Consolidate trust and credibility to your brand
What possibilities do you have with public relations activities?
All you need to know about PR for start-ups
Efficient communication of products requiring explanation
Product Placement as a PR activity
Building Relationships: Five Tips for Networking with Journalists
Competitive analysis – why is this tool so important?
Modern PR and Classic Heros
PR for the umpteenth product launch – 6 tips for a successful campaign