How do small companies manage to double their brand awareness in no time at all? How can you as a company communicate your messages in a way that it reflects your ideal conception? Or how do you as a provider manage the balancing act between marketing and credibility? The magic word here is Public Relations. Public relations is a broad term that fosters about the communication to external persons. With PR activities stories of products and companies can be told in a fascinating and thrilling way and carried directly to relevant decision makers.

Public relations pursues the following goals:

  • Increase your companies brand awareness
  • Communicate your desired message tot he public
  • Consolidate trust and credibility to your brand

What possibilities do you have with public relations activities?

All you need to know about PR for start-ups
Efficient communication of products requiring explanation
Product Placement as a PR activity
Building Relationships: Five Tips for Networking with Journalists
Transforming Communication
Competitive analysis – why is this tool so important?
Modern PR and Classic Heros
PR for the umpteenth product launch – 6 tips for a successful campaign

How do PR activities apply to the B2B market?

PR tips for global B2B tech brands operating in Germany
From Storytelling to Storyshowing: A Necessary Transformation in B2B Tech
Influencer Marketing in the B2B sector – a useful strategy?

How to work togehter successfully as a PR team?

Creativity at the flick of a switch? – Make it work with the right methods!
Efficient teamwork – how it works!
How Important Is Internal Communication for a Company?

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