What clients say

: Stephen Yeo

Stephen Yeo
Marketing Director Panasonic Computer Products Europe

"Having worked with more than 20 PR agencies world-wide in my career, I can say with confidence that, after 11 years of working with them, HBI are at the top of my list. They are a group of specialists who really know how to help organisation communicate a complex technology and business message to the German and European market using a wide variety of channels such as press, analysts and social media. Unlike many PR agencies, the account team you work with day to day really deliver what you hear in the first "pitch". I have never felt in 11 years that I was carrying or training a member of my account team. They have also helped introduce me to excellent new PR agencies around the globe through the Worldcom network. I have no hesitation in recommending HBI."

: Jenny Harper

Jenny Harper
International Marketing Manager, Sourcefire

„Sourcefire has been working with HBI for a number of years. They have always been very proactive and find daily new opportunities to get Sourcefire into the business and trade press. HBI helps us manage the PR activities in the DACH region, where we have limited resources, and get the best possible results for our investment. We are really satisfied with their daily support and professionalism."

: Volker Jacob

Volker Jacob
Global Communications Manager Nero AG

"Thanks to HBI we could establish great personal contacts with the most important journalists on the market – this is an aspect that differentiates HBI from other PR agencies. The HBI team always meets our needs and successfully realizes big events and product launches. Furthermore, HBI works efficiently, reliably and always in a correct way.”

F5 Networks

Nick Bowman, EMEA Corporate Communications Manager

"HBI are an excellent IT PR agency. Since F5 began working with HBI in Germany, the quality and volume of our coverage has increased dramatically. They are unafraid of telling clients what won’t work, and quick to suggest better communication strategies. They are one of F5’s leading global PR agencies."

: Claudia Kraus

F5 Networks
Claudia Kraus, Marketing Manager Central & Eastern Europe

"It has been a story of success working with HBI PR&MarCom. We have been working together for almost four years. Together with consistent and systematic PR work, we are now able to interprete our company name, above all, our products in the market and make them known.
HBI showed us what is inside a successful PR work: from writing and placing specialist articles, statements and case studies about the interview organisation, press round tables to trade fair planning
HBI possesses outstanding contacts with all relevant media. We will continue co-operating with HBI and strengthen the social media, blogging and web 2.0 PR areas."

Marc Charlton External Communications Manager RSA UK

"It is always reassuring to know that when we are doing any PR work in Germany we have a really reliable partner in HBI. They are always available to answer any questions regarding German media and how it operates. They provide us with sound advice and go out of their way to make sure the connection between them and our offices in Germany and the UK is always joined up. We have been very impressed with the quality and the speed of their work. This is a theme that rights all the way through the organisation from the most junior team member all the way through the Managing Director and Chief Executive, it is good to know that our German office has a partner like HBI."

RSA Group
Diana Amian, in charge of marketing at RSA, the international insurance company

"With HBI, we had our first experience in the professional PR work. Until recently, our external communication had been centrally planned in the UK.
We have to praise HBI's extraordinary commitment. Especially at the beginning of our co-operation, HBI made our first contact with PR a lot easier with their transparent work, reliable planning of the PR activities and their high flexibility.
Just after a short while, we were able to evidently raise our market awareness by publishing in trade press, daily papers and economic media as well as press briefings with well-known journalists.
When it comes to PR, HBI is a reliable contact partner we don't want to do without."

: Dirk Pfefferle

Dirk Pfefferle, Area Vice President Germany & East Europe /Managing Director Verizon Deutschland GmbH

“With their excellent organization of all aspects of our C-level events and roadshows, HBI has brought us much nearer to our customers over the last eighteen months. As a result, we have succeeded in significantly sharpening Verizon Business Germany’s image with decision makers.”

: Yvette Huygen

Yvette Huygen, Director, Worldwide Public Relations & Corporate Public Affairs
Synopsys

"Synopsys has been working with HBI for more than 10 years, with excellent results. The HBI team understands our industry and the media, and they consistently provide thoughtful advice, valuable media conversations and solid coverage results. HBI regularly works with Synopsys executives, who trust their guidance. They respond to our needs quickly and professionally, even when we aren't able to provide much advance notice or when we change schedules at the last moment. We look forward to many more years of success with HBI as one of our key communications partners."

: Markus Gißke

Markus Gißke, Marketing Manager
arcplan Information Services

"We’ve been working with HBI for over 5 years now and have been able to significantly increase our media visibility in this period. The HBI team showed a very rapid understanding of our core business and turned it into a set of messages suitable for the media. We find their support excellent, especially their high level of expertise, their always reliable advice, and – last but not least – their contacts with the IT media."

: Norman Hübner

Norman Hübner
ALOS

"After a test phase working with HBI on a project basis, we signed a retainer-based contract with them in January 2010. We’re very satisfied with their PR services. We find HBI’s contacts to journalists and industry influencers in the ECM and DMS sectors very convincing, and they have an impressive understanding of the concerns and requirements of midsized companies. Along with the usual editorial work, we also count on HBI’s support at trade shows and customer events as well as for concept development."

: Dr. Manfred Drax

Dr. Manfred Drax, Director and Partner
Concentro Management

“HBI PR&MarCom has been providing us with very successful PR support for more than two years now. HBI has managed to establish us in all relevant business and trade media – both print and online – as a consulting firm specializing in the midmarket for the M&A, reorganization, SMB financing, and turnaround areas. As part of an integrated PR campaign, HBI is also assisting us with the launch of our Concentro Turnaround Investment Guide.
We value HBI for their creativity and customer proximity. Together with innovative cooperation concepts to market the TIG to business publications, their advice on the whole area of Web 2.0 communications and the high level of transparency have been very helpful to us.”

: Markus Hofelich

Markus Hofelich, Chief Editor of Unternehmeredition
GoingPublic Media AG

“Over the last 2 years I’ve worked with HBI Helga Bailey GmbH - International PR & MarCom on projects with Concentro Management. In that time, I’ve known HBI as a reliable agency that understands journalistic processes and works with a high level of transparency.”