Beta Systems Software AG develops high-profile software products and solutions for the automated processing of large volumes of data and documents. The company is based in Berlin, Germany, and employs over 600 staff worldwide. 

Project at a glance:
Launch of the new product and sales strategy Beta 4Agility

PR & MarCom tools:
Phased press releases, Press interviews, Cover story in the magazine Banken&Sparkassen; specialized articles in vertical and IT press 

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Beta Systems Software AG develops high-profile software products and solutions for the automated processing of large volumes of data and documents. The company is based in Berlin, Germany, and employs over 600 staff worldwide.

Project at a glance:
25 Years of Beta Systems: 25 Years of Innovation, Quality and Customer Focus

Tools:
Multi-phase press releases, Press interviews, Specialized articles (on technology and benefits), Press invited to anniversary event, Advertorials in Berlin-based dailies and vertical media

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Brainloop, with offices in Munich and Boston, is the leading supplier of software solutions for securely managing and sharing confidential documents and protecting them from unauthorized access.

Project at a glance:
Brainloop as a company, along with its product, needed to be introduced to a wider public. This was achieved by means of a broad-based PR campaign.

Tools:
CEO round table with analyst, user stories, product tests for key media, white paper program

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Mindjet is the leading provider of collaboration and productivity solutions that visually connect ideas, information and people.

Project at a glance:
Innovative communication based on actively involving users and opening up new communication channels.

Tools:
Corporate blog, social media,  analyst relations, surveys, user stories, info maps, press events, interviews, articles

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Nuance Communications is a leading provider of speech and imaging solutions for consumers and companies.

Project:
Campaign "Finally someone understands what I'm saying" for launch of Software Dragon NaturallySpeaking 10

Tools:
Dedicated website for the event, opportunity to test the product on the site, launch events in NY and Munich, YouTube film

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Rockwell Automation, headquartered in Milwaukee, USA, is a leading global provider of industrial automation power, control and information solutions. The company employs about 20,000 people around the world.

Project at a glance:
To communicate the company’s strategic reorientation by means of an integrated campaign

Tools:
Customer stories, media and messaging training, press events, interviews, technical articles, advertising

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