What people say about the HBI Media Training

Nogacom
Thomas Quednau, CEO

"At the start of our PR activities in German-speaking countries we took advantage of this opportunity in the Media training course from the HBI not only to learn about the media landscape in Germany, but also to work out the key messages of our company under the guidance of the professional media trainer. We were then already able to deepen these in the practical part of training in several simulated interview situations. The HBI media training has not only helped us better to understand the working processes of journalists, to learn response techniques for placement of our corporate messages, but also to clearly define what our company stands for."

M86 Security

Werner Thalmeier, Managing Director of M86 Security

“In the practical part of the HBI Media training we were given the opportunity to practise what we have learned about successful PR in the theoretical introduction of the workshop. The HBI Media training showed us not only potential mistakes in interacting with the media but also helped us figure out and communicate the company`s key messages professionally and clearly. We are convinces that this experience prepared us quite well for the oncoming interviews and press briefings.” 

ALOS
Norman Hübner, in charge of the PR work

"The HBI media training offered a meaningful insight into the PR work with sound theories and practical experience. The media trainer at HBI illustrated how PR works and explained the use of a transparent PR work.
The practical part of the training gave us a lot of opportunities to deliver communication objectives during the talks with experienced journalists. The evaluation of the interview situations afterwards pointed out further improvement potentials for us during the press talks."

F5 Networks
Rolf Schauder, Regional Director  Central and Eastern Europe

"The media training at HBI gave me and my colleagues a lot of help in standardizing our messaging and offered us a chance to practise and improve the knowledge in media contact, which we already knew about. Especially the extensive practice under the guidance of a renowned journalist taught us how we can use the chance of press briefings to deliver positive messages of the company.
After the HBI training, all the message samples and course materials have been sent to us, so that we can go over the materials and practiced cases and improve our knowledge again."

Concentro Management
Dr. Manfred Drax, Member of Board and Partner of Concentro Management

"We took good advantage of the chance to have the whole board trained in media relationship by HBI.
The messaging session was particularly helpful. During the session, we worked out and standardized the essential messages and individual  communication goals of our company. Under professional guidance, we were able to define our messages about the company and services clearly and improve the practical part.  The video recording of a press talk with a well-known journalist from the Bavarian Broadcasting Corporation later helped us recognizing the mistakes in the communication and improve our skills."

Hill International (D) GmbH
Thomas Hofbauer, Vice President and Managing Director

"During the Renaming of our company from Knowles to Hill International (D) GmbH, we had to standardize our messaging, in order to speak in a same language in the public. Besides, we had set our goal to make our PR work professional. For this reason, my colleagues and I attended the media training at HBI PR&MarCom.
The theoretical part about the function of PR and the working method of journalists was very interesting. Along with the chance to carry out the theories in the practice during a press talk, this training helped us a lot in communicating our company messages with journalists."